This is a series of posts spotlighting Arizona businesses that share their products with Sibley's West, as part of the "Small Business Boost" award efforts of 3TV/CBS 5, BNC National Bank, the Arizona Small Business Association and Cox Business.
Do you know the story about Fairytale Brownies?
It was started in 1992 by two friends, who had known each other since kindergarten at Madison Heights Elementary School in Phoenix. Eileen Spitalny and David Kravetz attended Central High School and, after college and stints in the corporate world, reconnected to launch their sweet business.
Using David's mom's recipe, they pursued an idea to be the Ben & Jerry's of brownies.
Admittedly "big-time foodies," Eileen and David created their first brownie kitchen in 1994. In 2001 they moved to West Chandler, before moving to their current, 37,000-square-foot location in Tempe in 2006.
Sales climbed to $1 million, then $5 million, then $10 million. They figure they have produced 70 million brownies in 27 years. They now bake 7 million brownies a year.
They produce 12 flavors at a time, plus six cookies, six blondies, and two sugar-free brownies.
Each batch is tasted and scored by a tester (nice job!).
They employ 50 employees year-round and up to 200 during peak periods.
David (holding a block) noted that they use Barry Callebaut Chocolate from Wieze, Belgium.
"We did a lot of testing, of chocolate from around the world, but determined that it is the best," he said.
Eileen noted these statistics:
Each day they use 700 pounds of chocolate, 1,400 pounds of butter, 1,200 pounds of eggs, 650 pounds of flour, and 2,200 pounds of sugar. That produces 40,000 brownies!
The company was also boosted by securing, in 1995, the domains brownie.com, brownies.com and fairytale.com.
How did the company grow to such heights?
"It comes down to the team," David said. "It's learning to delegate."
Added Eileen, "And it's customer service."
Sibley's West is proud to add a "Share-izona" gift tin filled with 12 different Fairytale Brownies to its array of Arizona gifts. Click here to order!
Here's a video from earlier this year: